Special approaches have helped Beverly Middaugh make quite a track record in Indianapolis, Indiana. She runs an advertising specialty business and the record gets better year by year.Bright Ideas in Broad Ripple, Inc. started in Middaugh's living room in 1983 and now has 28 employees, offices, a showroom and a warehouse all under one roof.

 

Bright Ideas is named after its location, Broad Ripple, Indiana, a section of Indiana's capital; and bright ideas are what customers are offered. Businesses seeking clever ways to advertise or motivate employees choose from a variety of items on which to imprint corporate logos. Items include: golf tees or ball markers, coffee mugs, calendars, t-shirts, pens, balloons, desk pads, tote bags, etc.

 

Friendship is a company hallmark. Employees are urged to treat colleagues, suppliers and customers as best friends. Each month employees are nominated by their peers for recognition of doing things that benefit the company. The purpose is to make people aware of what others contribute and to defeat the "that's not my job" or "I'm too busy" attitude.

 

Bright Ideas also does direct marketing advertising enclosing specialty items in the mailings. To learn more about Bright Ideas in Broad Ripple please visit our website at www.bright-ideas.org.