Past Winner Stories
TruStar Solutions
trustar.hireengine.net/home/index.cfm
Just a few years ago,who among us imagined the power and ubiquitous influence of the Internet? LeRoy Robbins, CEO of TruStar Solutions, saw the potential. As a seasoned human resources manager, he recognized the opportunity to use the Internet as a tool to help find and attract qualified people for his clients.
TruStar partners with organizations to find the best fit in human capital through a high-impact recruiting process. “In the late 1990s, there was a proliferation of job boards which led to a lot of confusion,”Robbins said. “By screening and evaluating the sites, we essentially became the Consumer Reports of job boards.” Today, 10 of the Fortune 50 companies are TruStar clients. They include: Citigroup, GlaxoSmithKline,Procter & Gamble, Philip Morris, Kraft Foods and Eli Lilly and Co.
The company is a full-service recruitment advertising agency, providing campaign creation, ad tracking and campaign metrics development. Their home-grown technology solutions include job posting distribution tools (PostMaster LXTM and Harvest™) and corporate career site development and hosting (HireEngine™). In addition to the vendor relationship, they act as an unbiased strategic advisor and counsel clients on the necessary technologies and services to realize their recruitment goals. TruStar focuses on three lines of business:
TruStar partners with organizations to find the best fit in human capital through a high-impact recruiting process. “In the late 1990s, there was a proliferation of job boards which led to a lot of confusion,”Robbins said. “By screening and evaluating the sites, we essentially became the Consumer Reports of job boards.” Today, 10 of the Fortune 50 companies are TruStar clients. They include: Citigroup, GlaxoSmithKline,Procter & Gamble, Philip Morris, Kraft Foods and Eli Lilly and Co.
The company is a full-service recruitment advertising agency, providing campaign creation, ad tracking and campaign metrics development. Their home-grown technology solutions include job posting distribution tools (PostMaster LXTM and Harvest™) and corporate career site development and hosting (HireEngine™). In addition to the vendor relationship, they act as an unbiased strategic advisor and counsel clients on the necessary technologies and services to realize their recruitment goals. TruStar focuses on three lines of business:
- Recruitment media, including job boards and search engines;
- Technology products, including wrapping products and career site hosting;
- Recruitment process outsourcing, providing as little or as much as the client needs.
“We provide a unique and costeffective alternative to traditional recruiting sources,”Robbins said. “By using advanced technologies, along with highly trained recruiters, we help clients take their processes to the next level and find the best fit for their company.”
The challenge is to remain nimble in an ever-changing market. “We strive to be the voice of our customers,” Robbins said. Sometimes, that means changing direction and recognizing a new direction – even if it’s in the middle of a product launch. Recently, a product launch of their proprietary job posting distribution system (PostMaster) had to adapt to changing technology. “Without paying attention to the market, the product could’ve been obsolete,” he said. “We’re not prideful. We’re humble enough to listen and to change courses when we need to do so.” The company recently released a new, full-featured version of PostMaster that utilizes the most advanced technology available. By quickly shifting the product strategy,TruStar was able to provide cutting-edge solutions and avoid a poor launch performance. “Poor sales would be a disaster but the biggest risk was the possibility of losing our reputation as an agile and innovative company,” he said. With a back-to-the-drawing board approach, the company altered the product and the marketing strategy of the launch. Additional features were added to the initial offering. Timing was critical and long hours were the norm. The result was a successful launch that solidified the product’s position as the sensible job posting alternative for large, complex organizations. Taking the risk of last-minute change reaped handsome rewards.
“Our people possess a unique spirit. They’re enthusiastic and there’s a synergy of ideas on how to make a project work,”Robbins said. “We don’t waste time and we don’t waste energy. This is an environment where people know they can excel.”
The challenge is to remain nimble in an ever-changing market. “We strive to be the voice of our customers,” Robbins said. Sometimes, that means changing direction and recognizing a new direction – even if it’s in the middle of a product launch. Recently, a product launch of their proprietary job posting distribution system (PostMaster) had to adapt to changing technology. “Without paying attention to the market, the product could’ve been obsolete,” he said. “We’re not prideful. We’re humble enough to listen and to change courses when we need to do so.” The company recently released a new, full-featured version of PostMaster that utilizes the most advanced technology available. By quickly shifting the product strategy,TruStar was able to provide cutting-edge solutions and avoid a poor launch performance. “Poor sales would be a disaster but the biggest risk was the possibility of losing our reputation as an agile and innovative company,” he said. With a back-to-the-drawing board approach, the company altered the product and the marketing strategy of the launch. Additional features were added to the initial offering. Timing was critical and long hours were the norm. The result was a successful launch that solidified the product’s position as the sensible job posting alternative for large, complex organizations. Taking the risk of last-minute change reaped handsome rewards.
“Our people possess a unique spirit. They’re enthusiastic and there’s a synergy of ideas on how to make a project work,”Robbins said. “We don’t waste time and we don’t waste energy. This is an environment where people know they can excel.”